Privacy Policy
1. Introduction
At Lexar Photo Recovery (“we,” “our,” or “us”), accessible at https://lexarphotorecovery.com, we value your trust and are firmly committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services. Our practices are designed with a privacy-first approach and adhere to applicable data protection regulations including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope and Data Controller
This Privacy Policy applies to all personal data collected through https://lexarphotorecovery.com and governs the processing of data related to your interaction with our website and services. Lexar Photo Recovery is the data controller for the purposes of GDPR, responsible for determining the purposes and means of processing your personal information.
For residents of California, Lexar Photo Recovery is also deemed a “business” under the CCPA.
If you have any questions or concerns regarding our use of your personal data, you may reach us at [email protected].
3. Categories of Personal Data We Process
We collect and process the following categories of personal data:
a. Usage Data
Includes information such as your IP address, browser type, referring URLs, interaction data, session durations, pages visited, and timestamps. This is collected automatically through cookies or server logs.
b. Account Data
Includes your name, email address, phone number, postal address, and other personal identifiers provided when you register, create an account, or update your profile.
c. Profile Data
Includes your communication preferences, purchase history, device behavior, recovery operation history, and other user-specific information that personalizes your experience.
d. Communication Data
Includes support requests, emails, chat transcripts, and interaction history when you contact us directly through available communication channels.
e. Technical Data
Includes device identifiers, hardware model, operating system version, browser plugins, operating platform, and other technical specifications obtained when you access our services.
f. Transaction Data
Includes records of products or services purchased, payment card details (partially masked), billing and delivery addresses, and payment confirmations received from our third-party payment processors.
g. Preference Data
Includes information you provide regarding marketing preferences, opt-in or opt-out settings, and stated or inferred product interests.
4. Legal Bases for Processing Personal Data
We process your personal data on one or more of the following lawful bases:
– Consent: Where you have given us explicit permission, particularly in relation to marketing or optional cookies.
– Contractual Necessity: Where the processing is necessary for fulfilling a contract or to take steps at your request prior to entering into a contract.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, such as service improvement, security, and fraud detection, provided those interests do not override your rights and freedoms.
– Legal Obligations: Where processing is required for compliance with applicable laws and legal obligations.
5. Your Rights
As a data subject under GDPR and/or CCPA, you have the following rights, subject to applicable limitations:
– Right of Access: Obtain confirmation whether your data is being processed and access to that data.
– Right to Rectification: Request correction of inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
– Right to Restrict Processing: Limit how your personal data is processed in certain situations.
– Right to Data Portability: Receive your data in a portable format and transmit it to another controller where technically feasible.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
– Right to Opt-Out (CCPA): California residents may opt out of the “sale” of personal data as defined under CCPA.
– Right to Non-Discrimination: You will not be discriminated against for exercising your rights under CCPA.
To exercise your rights, please email [email protected].
6. Security Measures
We employ robust technical and organizational safeguards to protect your data against unauthorized access, loss, destruction, or alteration. These measures include, but are not limited to:
– Data encryption in transit and at rest
– Access controls to restrict internal data access
– Regular security assessments and vulnerability scans
– Secure backup protocols
– Staff education and security awareness training
7. International Data Transfers
Your personal data may be transferred outside your country of residence, including to jurisdictions that may not provide the same level of data protection as your home country. Where such transfers occur, we rely on:
– Standard Contractual Clauses approved by the European Commission
– Adequacy decisions issued by the European Commission
– For U.S. transfers, compliance frameworks approved by regulatory authorities
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable laws. Typical retention periods include:
– Account and Profile Data: Until you delete your account or after up to 24 months of inactivity
– Communication Data: Up to 3 years from the last contact
– Transaction Data: Retained for 7 years for tax and audit purposes
– Cookies and Usage Data: Typically retained for 14 months or less, based on category
9. Cookie Policy
Our website employs cookies and similar technologies to enhance your browsing experience and collect Usage and Preference Data. Types of cookies we use include:
– Essential Cookies: Necessary for site functionality and user authentication
– Functional Cookies: Remember preferences and settings
– Performance Cookies: Measure website usage and performance
– Analytics Cookies: Track user behavior to improve features, using tools like Google Analytics
For more detailed information, please refer to our separate Cookie Notice accessible on our website.
10. Cookie Management & Legal Compliance
You may control your cookie preferences through:
– Our Cookie Consent Manager upon visit
– Your browser settings (e.g., blocking, deleting cookies)
– Opt-out mechanisms provided by analytics vendors
Under GDPR and CCPA, you have the right to reject non-essential cookies. Consent may be withdrawn at any time without affecting the lawfulness of data collection before such withdrawal.
11. Children’s Privacy
Our services are not directed at children under the age of 13, and we do not knowingly collect or solicit personal data from minors. If you believe that a child under 13 has provided us with personal data, please contact us immediately at [email protected] so that we may promptly remove such information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal, technical, or business developments. We encourage users to periodically review this page. Where required by law, we will seek your consent prior to applying material changes that affect how your information is processed.
13. Contact Us
If you have any questions, concerns, or would like to exercise your privacy rights, please reach out to us at:
Email: [email protected]
Website: https://lexarphotorecovery.com
We are committed to protecting your personal data and ensuring your privacy rights are respected at all times. If you believe your privacy rights have been violated, you also have the right to lodge a complaint with your local data protection authority.